Cove
Packaging and Shopify visuals for a small-batch organic coconut oil brand—earthy, trustworthy, and shelf-ready without looking like every other jar on the aisle.
The Challenge
**Cove** had great oil and a farm-adjacent story, but their DIY label looked homemade in the wrong way—buyers couldn’t tell premium cold-pressed from bulk refills. They needed packaging that reads “specialty grocery” and a Shopify that doesn’t feel like a template, without a Fortune 500 budget.
What I Did
I built a small but flexible identity: a wordmark that feels organic without being crunchy, a restrained green palette, and label hierarchy that puts origin and use-case first. I designed the Shopify homepage and product templates around real photography direction (pour, spoon, morning light) so every asset feels like one brand. Wholesale buyers get a one-pager that matches the jar—no more mismatched PDFs.
Deliverables
Let us build the digital product your next stage needs.
Bring the goal, the rough idea, or the messy brief. We will help shape the strategy, design the experience, and build toward a launch that moves the business forward.