Pace
Identity and campaign landing for an independent running shoe—performance story, lookbook structure, and web UI that sells emotion as much as tech.
The Challenge
**Pace** had a strong shoe and athlete tests, but the brand read like a spec sheet: lots of foam names, no emotional hook. They needed a story runners could repeat in one sentence—and digital that felt fast and human, not like a medical device brochure.
What I Did
I wrote a tighter positioning around **momentum for everyday miles** (not podiums), then designed a wordmark with forward motion baked in. The landing page leads with feeling—route, weather, rhythm—before tech specs. I structured a lookbook so their photographer could shoot consistently, and gave retail partners a one-page sell sheet that matches the site.
Deliverables
Let us build the digital product your next stage needs.
Bring the goal, the rough idea, or the messy brief. We will help shape the strategy, design the experience, and build toward a launch that moves the business forward.