Ripple
Brand world for a low-ABV sparkling spritzer—label system, flavor architecture, and a launch site that feels like summer without looking like soda.
The Challenge
The team had a great liquid and a name sketch, but every can comp looked like either hard seltzer chaos or spa water. They needed a **Ripple** world that’s celebratory and light, with clear flavor cues at shelf—and a site that could grow when new SKUs drop.
What I Did
I defined a bubbly-but-minimal art direction: soft gradients, one bold wordmark, and a color chord per flavor that stays related across the line. I designed the can architecture (logo band, flavor callout, ABV line) and translated it into a simple marketing site with flavor pages that share one layout system. Co-packers got a spec sheet so print stayed consistent batch to batch.
Deliverables
Let us build the digital product your next stage needs.
Bring the goal, the rough idea, or the messy brief. We will help shape the strategy, design the experience, and build toward a launch that moves the business forward.